Digital Ambassadorship

As a citizen every Freemason has a duty not to engage in conduct which is contrary to the law of the land. As a Freemason he also has a duty not to engage in activity which may bring Freemasonry into disrepute.
- Excerpt from Rule 179 of the Book of Constitutions

In the current political climate, it is more important than ever that Freemasons are assuring that their political beliefs and their membership of Freemasonry are not conflated. On social media, this is particularly prevalent and we advise that members take every step necessary to make sure that political beliefs are not posted or shared on masonic accounts. Such an action brings Freemasonry into disrepute by undermining the key fact that Freemasonry is a non-political organisation.

It is important to note that any interactions a Freemason has on social media may be visible to anyone in the world, for, while it is possible to restrict the audience of one's posts, it is not possible to control how someone will react to them. A private post can easily be shared and reposted publicly by anyone who has access to it. Even if an original post is deleted or edited, someone could already have shared it in its original form. As far as social media are concerned, everything one does or says is permanently recorded, and there is no such thing as a truly private post.

Therefore, acting as an ambassador for Freemasonry online is part of a Freemason's duty. Rules (civic and Masonic) and expectations that apply to one's daily conduct apply equally within the digital sphere, as comments may be taken out of context and used as representative of the views of the United Grand Lodge of England.

Here is a list of behaviours and topics to avoid when posting on social media. These apply to personal accounts, as well as to accounts that individual Freemasons may manage on behalf of a Lodge, Province, District, or other Masonic entity. They apply to any Freemason who has identified himself as a Freemason online, whether he is posting in Masonic or non-Masonic channels. This list is not comprehensive, but is intended to act as an introductory guide to topics or behaviours that are considered inappropriate for posting to any audience on social media.

When posting on social media platforms, a Freemason must not:

• produce, link to, or refer to any content that is illegal, defamatory, or likely to offend others
• cause or contribute to any hostile or unproductive arguments, or exercise any private piques or quarrels (that is to say, good-natured debate is fine, but one should be prepared to abandon the exchange if it ceases to be friendly)
• discuss or allude to any of the Masonic Signs, Tokens, or Words (see the Obligation of the First Degree)
• claim to speak for any Masonic body (e.g. a Lodge, a Province or District, a charity or committee, or UGLE) on whose behalf he is not expressly authorised to speak (for instance, membership of a Lodge in London does not give one the authority to speak on behalf of Metropolitan Grand Lodge)
• identify anyone else as a Freemason without his explicit consent
• contain any personal information about any Freemason without his explicit consent, such as address, telephone number, or anything else covered by the Data Protection Act 2018: http://www.legislation.gov.uk/ukpga/2018/12/contents/enacted
• attempt to use Masonic channels as a vehicle for personal profit, or for any other form of self-promotion
• criticise UGLE or any other legitimate Masonic authority