The challenge to come up with ideas to kick-start 2024 was put to a social media audience across Northamptonshire & Huntingdonshire for their latest Discover Freemasonry campaign. Since hosting the new Members’ Pathway roadshows last June, the new Provincial Membership Team have hit the ground running, rebuilding their strategy, and striving to reinvigorate Lodges in their membership thinking.
The Roadshows, which saw excellent representation from all Lodges, explained how the Members’ Pathway could help them to assess their strengths and weaknesses and the tools available to help them. Five key objectives were established for all Lodges: to Enact, to Plan, Attract, Engage, and Retrieve.
What followed was a wave of attraction activity with Discover Freemasonry stands and volunteering at numerous public events – beer festivals, town fairs, rugby club open days, village fetes, Armed Forces days, and RBL Poppy Appeal collections, with Brethren sharing initiatives to showcase Freemasonry in the communities.
Centre open days have given the public a chance to find out more about what goes on in Freemasonry. Information evenings held by a host Lodge and supported by others, allow members to invite friends, colleagues, and those who have attended other events – with presentations made by the Provincial Team explaining what Freemasonry is, followed by newer members telling their powerful stories of why they joined and what it means to them.
These attraction strategies have yielded some amazing results with many candidates, but even more importantly, existing members feeling re-energised in their own membership.
